Website Marketing
Website marketing takes many forms and the trick is to get the right mix for your business in order to ensure the best possible return on your investment. Search Engine Optimisation (SEO) is the most cost effective form of marketing you can do but as you start to get this right you will also want to look at other forms of marketing as well. Website marketing will also help your SEO as any inbound links you acquire in the process will boost your link popularity score and hence your SERP’s.
Search Engine Marketing SEM
The term search engine marketing (SEM) is sometimes used loosely to describe website marketing, but in reality is only one aspect of it. SEM involves pay per click advertising on search engines and the use of the many rapidly developing tools that the search engines are developing. Google for example has Merchant Center and Local Business Center both of which may be worth exploring. If you are a huge brand with big bucks you will do a little of everything, but smaller outfits may not have the time and money to do this. That’s where we come in we can advise on the right mix for you business.
Pay Per Click PPC Advertising
Pay per click (PPC) advertising can be an excellent way of bringing extra visitors to your website, but there are dangers and it does need careful monitoring. There is always a danger that the cost of a sale can exceed the margin on the sale, so although you boost your business you actually loose money. If you want to try PPC let us evaluate the likely hood of turning a profit, advise on a campaign strategy, implement the strategy and monitor its performance for you.
Blogging
Having a blog and creating a following is another way of marketing your site, but like everything else it has to be done effectively or you could end up talking to yourself
Social Media
Facebook is the undoubted leader in social media and many websites will benefit from a presence here. We would start with an evaluation of your business and advise as to whether Facebook and/or other social networking sites are appropriate to you. We can implement a social media campaign for you and help you build your fan base.
Social Bookmarking
Social bookmarking is another very effective form of marketing as friends of friend discover the sites they each like.
E-mail Marketing
E-mail marketing is still very effective if done well and you avoid spamming people. We can again advise on and help implement campaigns
Contact Us
The above only scratches the surface of possible marketing activities. You will wand to focus on what will bring you a return so contact us for a free consultation. It will be ssure to help you save money.