Gary Chambers

Affordable SEO

Many people search on the internet for SEO and think of only of ranking positions for highly competitive keywords – only to complain, “Oh! It’s too expensive”. There is another way affordable SEO, and just as Rome was not built in a day, neither is a successful website business. Just as in any endeavour we must learn to walk before we can run – and so I advise my clients.
My first job is to understand my clients business. This means both sharing their aspirations and the often harsh day to day realities of really getting some momentum into their enterprise. Website optimisation is not something you buy into for a month or two and then forget. It is a long and sustained effort running in parallel with all the other business processes.
Affordable SEO and website optimisation is about setting realistic targets. It is about gaining an early and good return on investment, and further investing towards the next set of goals. Principally it is an integral part of the on-going business plan, and most importantly not just an item on a check list to be ticked off and forgotten.
We work principally with SME’s although we have been known to let the odd PLC or two onto our books. We are ourselves a small business and fundamentally committed to our clients success. Contact us now for an informal consultation.

be inspired

I'm now just starting to create a Blog which will coment on SEO issues from time to time.

Professional Link Building

Professional Link Building has to be at the very heart of your website marketing strategy. To date one of the most important factors in determining your Search Engine Ranking Position with Google and the others has been quality links related to that search term.

One way back links to your site are treated by the search engines as votes of confidence in your site and Google places a great importance on high quality links. "Google looks at more than 100 pieces of data to determine a site's ranking - but links are where it's at," says Google’s Matt Cutts in a USA Today article. Quality link building is a very time consuming process and something we specialise in as professional link builders.

Links may come from other general websites, from article sites or social networking sites and you should have a strategy in place for all three. The real problem with this offsite SEO is it takes time to market your site, identify good quality linking partners and get them to link to you.

The link weight your site’s pages have is based on the number of links and the quality of those links pointing at that page. A very large number of very poor quality links counts for little, whereas a few very high quality links can count for a lot. A high quality link will be:

one way and not reciprocated
carry a relevant keyword in the anchor text
from a page with high page rank
from a page that is indexed frequently
from a page that is relevant to the keyword and target page
from a page with only a small number of outbound links
embodied in relevant text

As you can imagine the higher the quality the link has the harder it is to find and implement. We discuss with our clients their aspirations for their site and their budget and come up with a bespoke solution that balances affordability against budget. This is a professional link building service tailored to you.